Prior to obtaining access to the information placed on this website, please read carefully the following important information regarding the terms of access to this website and of the use of the information contained herein. Please note that the important information presented below may be changed or updated. Consequently, it should be read and analysed in whole whenever this website is accessed in the future. THE MATERIAL CONTAINED ON THIS WEBSITE IS NOT INTENDED FOR RELEASE, DISSEMINATION, PUBLICATION OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN WHOLE OR IN PART, IN OR INTO THE TERRITORY OF THE UNITED STATES, CANADA, JAPAN, AUSTRALIA, OR ANY OTHER JURISDICTION WHERE SUCH RELEASE, DISSEMINATION, PUBLICATION OR DISTRIBUTION WOULD CONSTITUTE A VIOLATION OF THE APPLICABLE LAWS OR WOULD REQUIRE REGISTRATION. The materials to which you will gain access relate to or are connected with (i) an initial public offering in the territory of Poland of up to 48,040,000 ordinary shares (the “Sale Shares”) in Dino Polska S.A with its registered office in Krotoszyn (the “Company”), with a nominal value of PLN 0.10 each (the “Offering”), conducted by Polish Sigma Group S.à r.l. (the “Selling Shareholder”), and (ii) with the seeking of the admission and introduction of 98,040,000 ordinary shares with a nominal value of PLN 0.10 each (the “Shares”), including the Sale Shares, to trading on the regulated market of the Warsaw Stock Exchange (the “Admission”). On 17 March 2017, the Financial Supervision Authority approved the prospectus (the “Prospectus”) prepared in connection with the Offering and the Admission. The Prospectus (in Polish), together with any supplements and update communications thereto, and with the announcement of the final number and price of the Sale Shares offered in the Offering (upon its drafting and publication), will be posted on, and will, during its validity period, continue to be available in an electronic form on the Company’s website (www.grupadino.pl) and at the website of Powszechna Kasa Oszczędności Bank Polski Spółka Akcyjna Oddział – Dom Maklerski PKO Banku Polskiego w Warszawie (www.dm.pkobp.pl) – solely for information purposes. The Prospectus is the sole legally binding offering document which contains, for the purposes of the Offering and the Admission, information about the Company, the Shares (including the Sale Shares) and the Offering. Materials posted on this website include the Prospectus with any supplements and update communications thereto, if any, the announcement of the final number and price of the Sale Shares offered in the Offering (upon its drafting and publication) and information which is either of promotional nature for the purposes of the Offering and the Admission or constitutes information disclosed by the Company to the public in the performance of the Company’s disclosure obligations under the applicable laws and regulations. These materials do not constitute an offer for the sale of securities in the United States, Canada, Japan, Australia, or any other jurisdiction where such offer for sale would constitute a violation of the applicable laws or would require registration. Securities may not be sold in the United States absent registration with the United States Securities and Exchange Commission or an exemption from registration under the U.S. Securities Act of 1933 (the “U.S. Securities Act”). 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The Dino Polska Group’s strategy calls for continued growth by focusing on three key areas:

  • continuation of rapid organic growth in the number of stores,
  • continued growth in LFL sales revenue in the existing store network,
  • consistent improvement in profitability.

Continued fast organic growth in the number of stores

The Dino Group plans to exceed the number of 1,200 new store openings by the end of 2020 and believes there is a market capacity for at least 2,700 Dino stores in Poland. This estimate was based on the careful assessment of the current competitive landscape and the density of coverage of each region with stores of the Dino Group’s competitors.

The Dino Group plans leveraging its organic roll-out capabilities in the current format by:

  • increasing the density of store coverage in its current areas of operation: and
  • gradually expanding in new regions.

In the opinion of the Company’s Management Board, the attainment of this goal will be supported by the potential of the Polish market, still leveraged by the Company only to a small extent, extensive experience of Dino Polska’s management in selection of attractive locations and uniform store format which supports fast opening of new stores.

In the next few years the Dino Group intends to make additional investments supporting new openings, including:

  • strengthen the existing Dino Group expansion department responsible for the process of search for sites and new openings;
  • regularly secure sites for further development in existing and new regions;
  • build further distribution centers, assuming that one center is able to service approx. 350 stores; and
  • develop the production capacities of the meat processing plant operated by Agro-Rydzyna through its expansion and replacement of the production lines with new ones, and start another meat processing plant in a new location.

Continued delivery of LFL sales growth

Dino Polska anticipates that it will be able to continue growing LFL sales revenue in the existing store network. For this purpose, the Company will undertake efforts to increase the number of clients doing their shopping in Dino stores and the value of purchases per client. Dino Polska is aware of the key trends contributing to a change in the lifestyle led by consumers and the customs concerning the purchases of groceries, also including the following:

  • looking for stores close to the place of residence and striving for convenience when making purchases;
  • demanding high quality and branded products; and
  • ever higher health awareness and greater interest in fresh and healthy food, including Polish products.

The model adopted by the Dino Polska Group of having modern medium-sized supermarkets situated close to peoples’ place of residence is aligned to the consumer trends described above. The Company expects that this will continue to translate into the ability to sustain a high growth rate of  pening new stores and to sustain a high pace of sales growth in the existing store network (LFL) compared to the overall market.

In addition, the Company intends to continue an active product range policy, providing for constant adaptation of the Dino stores’ offering to customer expectations, which will evolve together with the consumers’ increasing disposable income.

The Dino Group’s ability to utilize:

  • direct access to reputable domestic and regional producers of branded products,
  • its own Agro-Rydzyna meat processing plant and
  • efficient logistics network to make daily deliveries of fresh products as needed enables the Dino Polska Group to derive benefit from these trends, which should support revenue growth in the existing store network (LFL).

Continued improvement in profitability

In past years the Dino Polska Group has generated long-lasting growth in its gross margin on sales and its EBITDA margin and it expects that it will be capable of improving its profitability by increasing the magnitude of its operations, the favorable nature of its business model and several strategic initiatives. They comprise:

  • benefits of scale leading to further gross margin growth due to the rapid store network expansion and the sales growth in the existing store network, and consequently, the rapidly growing volume of purchased products, making it possible to enhance the commercial conditions with business partners;
  • greater cost effectiveness at the individual store level thanks to the systematically conducted actions to cut the costs of running a store;
  • operational leverage pushing up the EBITDA margin on account of relatively fixed costs rising more slowly than revenue;
  • planned investments to optimize the logistics network by opening further distribution centers, thereby shortening the supply routes and this should make it possible to further improve the cost effectiveness
    of transport; and
  • continuing the Dino Polska Group’s effective and savings-minded marketing policy.

Dino Polska anticipates that all these strategic initiatives and characteristic attributes of its business model will contribute to further improvement in the Dino Polska and Dino Polska Group’s profitability.

Company profile more

Management Board and Supervisory Board more

The history of our growth more