In 2016 the chain of Dino stores (belonging to the Dino Group), one of the fastest-growing proximity chains in Poland, grew by another 117 locations (as compared to an increase by 101 points of sale in 2015). This brought the number of stores in the Dino chain to a total of 628 stores as of 31 December 2016, as compared to 511 at the end of 2015.
Dynamic organic growth is one of the pillars of the strategy of the Dino Group. The Group plans continued growth through increased density of the chain in western Poland, where it is already present, and through gradual expansion into the northern and eastern part of the country.
According to a Roland Berger report, Dino was the fastest-growing chain of proximity supermarkets in Poland in terms of average growth in the number of stores in 2010–2015. In the same period the Dino chain was also the second-fastest growing chain in the entire retail grocery market, in terms of average annual growth in the number of newly opened locations.
Szymon Piduch, CEO of Dino Polska S.A., commented: “In 2013–2015 the Dino chain opened about 100 new stores per year, which made us the fastest-growing chain of proximity supermarkets in terms of average annual growth in the number of stores. In 2016 our chain grew by another 117 locations. We want to remain the fastest-growing chain of proximity supermarkets in Poland. But we are growing not only through an increase in the number of stores. We also place great importance on growth in like-for-like sales at comparable locations. According to us currently the LfL figures for the Dino chain are among the highest in the market.”
The first Dino supermarket was opened in 1999. Since then the chain has grown dynamically—from 111 stores in 2010 to 628 stores at the end of 2016. Dino supermarkets are located in the provinces of Wielkopolska, Lower Silesia, Lubusz, Opole, Łódź, Kujawy-Pomerania, Silesia, Mazovia, West Pomerania, Holy Cross, Małopolska and Pomerania. Dino stores are supplied by three distribution centres, in Krotoszyn, Piotrków Trybunalski, and Jastrowie.
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